Social Media and the Lack of Time
Welcome back. We have been striving to re-organize what we do and we have been out of the loop for the past few months. We are always creating and some of our project succeed and, of course, a lot of the projects fail. This is the nature of creativity.
C47Houston is a social network-based entity, however, we have found that the time it takes to post, update and to, basically, keep up with social networking is a monumental task in itself. Social networking is a full-time job, especially when one has a multitude of networking sites to maintain. As a result one may not have the time or energy to maintain each and every network site as it should be maintained, which is a shame as social networking, in itself, is a valuable tool for any business entity hoping to carve out a small piece of the demographic.
Let's take, for example (to give you a sense of the problems associated with running your own publication and business), our own publication ventures, C47Houston News & Entertainment Magazine and C47Houston WEEKLY. Both publications took an enormous amount of time, toil and energy to accomplish on a monthly and weekly basis. On top of securing advertisement, writing content (including the feature and special talent interviews), taking and editing pictures (both content pictures and cover/feature pictures), layout, creating graphics, grabbing and editing videos, dealing with software issues, publishing hardcopies and dealing with printing issues, dealing with online publications issues, attending premieres and industry events, having countless meetings, all with three-advanced weeks of publication content in mind for the WEEKLY and two months of advanced-publication content in mind for the Monthly publication, I then have to make sure that all social media network sites are apprised of the newest and current NEWS regarding the entertainment scene in the 4th largest city in the United States, Houston, Texas. This all takes TIME. Time that you don't have. Time that passes so quickly that something that takes one hour to complete is taking a better part of a day. There is ONLY 24 hours and unless you are a zombie, you need to sleep.
The amazing part is that the publication issues and all that goes with those issues takes about half of the day. The other part is dealing with the social media aspects of the "business side" of the publication (not the advertising part of the business, but the aspects associated with providing content to your own Website, two Facebook pages, Twitter, LinkedIn, SnapChat, Instagram, blogs, Google, Pinterest, Tumbir, Youtube, Vimeo, Reddit, Flickr, Periscope and all the other competing social network sites that takes most of your time) This, by itself, unless you have the staff that deals strictly with the social network sites, takes the other half of the day. Realistically, one has to ask him or herself, "do I forsake the social network aspect of the industry and concentrate on the publications thus making it far superior or do I focus on branding and providing content to the social network sites thus failing to provide amazing content to the magazines OR, do I find an equal balance and reduce the social network "work" to only the few popular sites providing me with a more manageable outlook, thus sacrificing a better product but also, and at the same time, being able to get your message out to a social network audience?"
The answer is simple enough. Time Management and balance is the only way to go. I say this because you have to face the fact that your demographic is changing. It is mobile. It has an attention span of less than three minutes and since cell phones are generally the size that fits into the palm of your hand, being able to provide quick, concise and to the point content on a very small display is going to attract your audience more so than if you provide something like this particular blog. However, if you are reading this you are more likely to be able to read for content and not just glance at a few lines of content.
Over the next few months, we will endeavor to write about an aspect of life that we find interesting and provides issues that, we hope, will keep you wanting to come back for more. WE are not bloggers and we are far from it. WE will hope to write about something in a two hour period and publish it. WE will most likely write a few paragraphs while having coffee. Good or bad, useful or not. Please stay tuned!!!
Written by the Publisher of C47Houston News & Entertainment Magazine and C47Houston WEEKLY, Hector Luna. Monday, November 7th, 2016 All Rights Reserved www.C47Houston.com All Rights Reserved. All content belongs to H.L. Media Productions.